How to use Facebook marketing for our Business

"Facebook marketing – Like and page promotion"

Facebook is the largest social networking site in the world, with 750+ million active users as of July 2011. Marketers are increasingly paying attention to Facebook since the audience is so large and engaged.Marketers can reach people by direct Facebook advertising or by non-advertising avenues (social media marketing and/or content marketing).A study from 2011 attributed 84% of "engagement" or clicks to Likes that link back to Facebook advertising. By 2014 Facebook had restricted the content published from businesses' and brands' pages. Adjustments in Facebook algorithms have reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16 percent in 2012 down to 2 percent in February 2014.
Advertising on Facebook, like on most social network sites, is known for having a very low CTR. But as long as ads are CPC, i.e. payment based only on clicks, CTR is not relevant to ROI. On the plus side, Facebook has powerful targeting options such as location, language, likes and interests, connections, demographics and advanced demographics. The better the targeting options, the more opportunity to test and improve.
Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event reminders.

• Facebook likes purchasing on company facebook page
• Facebook page marketing according to the budget
• Website promotion on Facebook page

How do you Buy Facebook Likes?

There are a number of websites that offer to sell Facebook Likes. Just search “Buy Facebook Likes” on Google and you’ll find a long list. Before writing this, I did some research on the top websites where you can buy Facebook Likes. Basically the premise with these sites is that you pay them a fee and they add Likes to your Facebook Page or website.

5 benefits of Facebook Marketing for businesses

• Cost-efficient Marketing Strategy or Tool
• Share pictures and Videos from your Busines
• Talk to existing and potential customers
• Can steer traffic to your Website
• Targeted advertising

7  Ways to Use Facebook for Marketing:

1.Making the Most of Your Facebook Business Page
A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.Your Facebook business page is a great spot to develop your brand identity and show your human side.

2.Facebook Advertising: Classic Ads
Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

3. Hosting Facebook Contests
When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page. Shortstack offers a number of free contest templates, so long as your page has under 2,000 likes.

4. Facebook Promoted Posts
Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.

5. Sponsored Stories
Sponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends.Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention.

6. Facebook Open Graph
Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted with Facebook Open Graph every day.Businesses can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app. Facebook’s Open Graph allows for creative interactive options outside of the standard “like” and “comment.” Posts can suggest that users “listen,” “taste,” “read,” – it’s up to businesses to get creative.

7. Facebook Exchange (FBX)
Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding. Advertisers can target audiences based on web history data – when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.