What is Google AdWords

 

Know What is Google AdWords?

Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, which might link the copy to the content of web pages shown to users.Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy.Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.

Google AdWords is a really valuable tool not only for advertisers. It started as a tool for advertisers but its use is not restricted to them alone. For many publishers and SEO experts AdWords is the most valuable tool because even a moderate AdWords campaign can give you valuable insights and save you a lot of time and money to optimize for words, which don't work for you.

One of the uses of AdWords for SEO is geotargeting. If you bid on traffic from many geographic locations, you can use Google Analytics to compare how different locations convert. It is quite natural to have significant discrepancies in the conversions for the same keyword among the countries.

When you go to Google Analytics and see which countries are converting best, you can invest more effort in them. For instance, you can create local pages for these countries or target the geo-specific keywords with exceptionally good conversion rates.

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

how does it work?

Looking at Google AdWords , Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them.

There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think.

=>Paid search

Paid search is the term we use for advertising within the listings of a search engine. These normally appear at the top of a SERP or to the side, and increasingly look more and more like organic results. At the moment Google places a small yellow ‘Ad’ label on them.

Google isn’t the only search engine where you can do this, Yahoo and Bing also run their own advertising network, called the Yahoo Bing Network.

=>Quality score

Google looks at how relevant and useful your ad is to the searcher and the search terms they’ve used. It also looks at how many clicks your ad has received previously, also known as its click-through rate (CTR) and how relevant your landing page is.

=>Bidding

You pay Google AdWords each time your ad is clicked. The price you’re willing to pay for each click is called cost-per-click (CPC).

You can pick a maximum bid amount, and if you choose the automatic option, Google chooses the bid amount for you within your budget, and theoretically brings you the most clicks possible within that budget.