What Do You mean LinkedIn network creation and promotion?
As much as it’s convenient to merge our Facebook, Twitter, Tumblr and Instagram accounts into one large social networking experience, LinkedIn has a special designation: professional networking.As a marketer, LinkedIn can help you be more productive and successful in today’s world of consumer empowerment and control. Why? Because our member value propositions – the reasons why individuals are using our platform today — are aligned with the foundations for B2B marketing success:
- Identity: Accurate data is at the core of successful B2B marketing. On LinkedIn, we have data tied to real humans – not to anonymous impressions or fake identities – and we can help you reach these true people when they are in the mindset to do business with you. Just like individuals, companies have an opportunity to establish a strong professional identity on LinkedIn.
- Network: On LinkedIn, you have access to over 300M members. We can help you turn the power of one relationship into ten through sharing and the dynamics of the world’s largest professional network. It starts by activating your current network – your employees – and empowering them with the right tools to become growth-driving brand advocates.
- Knowledge: LinkedIn is no longer just about jobs; today people engage on LinkedIn 7x more with content vs. jobs. Our members seek and share content from businesses and brands that matter to them. They start their morning reading curate news on their Pulse app, get daily inspiration from Influencer posts, follow Company Pages and Showcase Pages to keep up with brands, and consume Sponsored Updates and SlideShare content you share in the LinkedIn feed. And they are doing it more and more on mobile. Some members are even publishing their own long-form content on LinkedIn to differentiate themselves and help grow their businesses.
5 Tips for Creating a LinkedIn Group
- Your name is important! Consider which keywords your target members will search for. Make sure your group name is clear and includes these keywords.
- Create a group for your industry, not your company. People are more likely to join a group when it's not simply for fans of your company.
- Design the group logo to fit the small standard logo size. The group logos that are displayed will actually be quite small - keep this in mind, and don't cram lots of hard-to-read-text into the small image.
- Create a custom webpage for the group on your website.
- Display the group in the Group Directory and on members' profiles. Take advantage of the functionality already in place on LinkedIn to help your group get more visibility.
5 Tips for Promoting a LinkedIn Group
- Invite coworkers, past colleagues, and customers to join and start discussions. Leverage your existing network to get your group started. After all, who wants to join a group with no members?
- Promote the group on your website, blog, email newsletter, and social media networks. Make sure people know that you have a group and how to join.
- Invite key industry experts to join and engage. If there are some heavy-hitters in your industry, invite them to engage with the community.
- Cross-market to related groups that you manage on different networks. Create a similar group or Page on Facebook and invite members of each network to join the group on the other network.
- Integrate LinkedIn into all of your marketing efforts. Every time you do a webinar or go to a conference, notify your group and invite those you meet to join the group as well.
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