What is Rich Snippet?

 

Learn What is Rich Snippet?

HTML5 is the fifth major revision of HTML, the core language of the World Wide Web. The HTML5 specification includes a description of Rich Snippet or micro data, a new markup standard for specifying structured information within web pages.

Micro data are also sometimes called Rich Snippets or Structured Data. They help to further structure your HTML by setting up subjects with properties in your HTML code (they do not affect visual display). If you use them properly, you may be rewarded by Google, they love you to structure your data, as it makes it easier for them to understand your content.

Also you can get bonus points from Google, like having stars from readers reviews shown in the search results, or a small video-thumbnail, the price for web shop products, etc.

"Structured data markup" is a standard way to annotate your content so machines can understand it. When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now.

Your web pages have an underlying meaning that people understand when they read the web pages. But search engines have a limited understanding of what is being discussed on those pages.

By adding additional tags to the HTML of your web pages—tags that say, "Hey search engine, this information describes this specific movie, or place, or person, or video"—you can help search engines and other applications better understand your content and display it in a useful, relevant way.

Microdata is a set of tags, introduced with HTML5, that allows you to do the following:

If you're a company already having a website and doing business through it, you can give Google detailed product information that can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.