What is Google analytic implementation?

Know Google analytic implementation?

Google Analytics implementation is a free Web analytics service that provides  statistics and basic analytical tools for search engine optimization(SEO) and marketing purposes. The service is available to anyone with  a Google account. Google bought Urchin Software Corporation  in April 2005 and used that company’s Urchin on Demand product as the basis for its current service.
Google Analytics implementation is geared toward small and medium-sized retail  websites. The service has limitations that make it less suited to more complex websites and larger enterprises. For example, the system  collects data through a JavaScript page tag inserted in the code of pages the user wants to collect data on. The page tag functions as  a Web bug to gather visitor information. However, because it’s reliant  on cookies, the system can’t collect data for users who have disabled them. Google also uses sampling in its reports rather than analyzing all available data.
Furthermore, some security experts have raised concerns about  privacy issues in Google Analytics. Through the Google Analytics Dashboard, users can collect information on people whose websites  link to social networking sites such as Facebook and Twitter.

Google Analytics features include:

• Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.
• Segmentation for analysis of subsets, such as conversions.
• Custom reports.
• Email-based sharing and communication.
• Integration with other Google products, such as AdWords, Public
Data Explorer and Website Optimizer.

How to get an overview of your website performance in Google Analytics:

The best way to track your success as a website is by comparing your traffic over time. As more time passes and you collect more data, you’ll be able to compare results from month to month, quarter to quarter, and year to year. Let me show how to find an “Overview” of your website performance (with all of the metrics above) and how you go about comparing data over time:
1. Log into your Google Analytics account.
2. Select “All Web Site Data” (i.e. MAIN VIEW).
3. You’ll immediately be taken to the “Audience Overview” tab within the Google Analytics reporting section.
4. Set the data range in the top right corner to your desired time period.
5. Select the “Compare to” tab.
6. Select “Previous period.”
7. Hit “Apply.”